Sonoma Goods for Life
February 2023
One week brand study of Sonoma Goods for Life for an interview. Designed 4-5 collection pieces for the Sonoma brand. Presented my research and designs to recruiters at Kohls which resulted in a summer internship. Pieces included kitchen, wall, and standard home décor.
Brand Profile
While researching the Sonoma brand profile, I noted their use of natural and rustic materials and included their use in my final selection. Popular colors in this brand were white, light and dark browns, and black. Themes included floral, geometric, and organic silhouettes.
Mother of Pearl
This décor basket would have been a wonderful addition to the collection, however I omitted it for being too modern. I still enjoyed the final look and materials, so I presented it to the team anyways. This basket is versatile and can be displayed on a dining table, mantle, or shelf.
Design Report
